#holiday campaign

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www.mercurynews.com
3 months ago
East Bay (California)

Wish Book readers deliver for Bay Area nonprofit groups

Mercury News Wish Book readers donated over $772,000 for worthy causes.
Wish Book and Share the Spirit campaigns raised a combined $1.3 million, the fourth consecutive year of seven-figure donations. [ more ]
Her Campus | Created for Gen Z, By Gen Z.
5 months ago
Graphic design

Media-Obsessed Marketing Major Briefly Analyzes SKIMS' 2023 Holiday Campaign

SKIMS launched a unique holiday campaign with a 70s ski bunny theme.
The campaign has received mixed reactions, with some confusion and astonishment at the attention to detail.
The campaign drew inspiration from a French adult magazine called 'Lui'. [ more ]
Adweek
6 months ago
Marketing

Amazon's Holiday Ad Showcases Its Growing Creative Power

Amazon's holiday campaign, 'Joy Is Shared', aims to be mindful of customers' limited spending power.
'Joy Ride', the centerpiece ad of the campaign, has been hailed as one of Amazon's best-performing spots.
The ad tells the story of three older women reviving the joy of their childhood with Amazon's help. [ more ]
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